| By
Sharon Housley
sharon at notepage net
So, you've built an empire on the Internet, and now it's time
to move on. Well OK, maybe its not a full-blown empire, but it
has taken substantial blood, sweat and tears to create, and you
want to make sure you get a reasonable amount of money for all
your efforts. Determining the value of a website can be tricky,
because a number of factors can play a role. Factors involved
in determining the resale value of a website include...
1. Traffic Volume
The volume of organic web traffic that comes to a website influences
the value of that website. Organic web traffic refers to any traffic
that is not the result of advertising.
2. Ranking For A Critical Phrase
How a website ranks for critical or popular keyword search phrases
can also play a role in the value of a website. Ranking high in
Google's organic search results for important, relevant, or popular
phrases can influence the value of a website.
3. Volume Of Backlinks
The number of websites that link *to* the website in question
can influence the amount that the website is worth. The number
of incoming links, and the quality of those links, can both impact
the value of the website.
4. PageRank
The PageRank (also referred to as PR) can be an indication of
how Google views the website. A high PageRank indicates that a
website is trusted by Google. PageRank may influence how much
a buyer is willing to spend on a website.
5. AlexaRank
Alexa's ranking can be manipulated easier than some of the other
factors. Nonetheless, a high Alexa ranking can show historic changes
in a website, and can play a role in determining a website's value.
6. Established Revenue
Any revenue that a website generates can clearly show a website's
earning potential. Naturally, the higher the earning potential
of a website, the more its value will be.
7. Web Logs
The website's logs can be extremely useful in determining the
site's value. Web logs not only reveal the volume of traffic that
the website receives, but they can also show some other very important
statistical information ... which you may not want shared! So
a word of caution is in order -- be careful when deciding which
details you wish to disclose to potential buyers.
8. Domain Name
A "good" or short domain name can also influence a
website's resale value. Shorter domain names are becoming more
and more scarce, and a short, catchy domain name may help to increase
a website's value.
9. Age
The age and history of the domain can influence a website's
value. An older domain is typically more valuable than a newer
one. However, if an older website had historically ranked well
but no longer does, that could have the opposite effect and could
negatively impact the value of a website.
10. Technology
The technology behind the website can also influence the site's
value. If the website is database-driven and dynamic, and the
technology that supports the website is included as part of the
sale, that may also impact the value of the website.
Determining the value of a website can be complicated and confusing.
Ultimately, a website is only worth whatever the highest bidder
is willing to pay. But providing the details above during the
negotiation process may help close the deal and make the sale.
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for RecordForAll http://www.recordforall.com
audio recording and editing software. |
